Monday, September 12, 2011

A Horse Racing Angle Based on Running Style and Post Position

Winning horse racing bets is tough enough when you have inside information or work very hard at handicapping. Most horse players are always looking for a new angle and a few good bets. While some people evaluate every runner in a race and then determine a morning line for those horses, others just look through the past performances for a few good spot plays.

Whatever your style may be, being aware of what makes a good opportunity in wagering is important if you're ever going to make money betting on horses. The best bet in horse racing is a horse that runs like a favorite and is bet like a long shot. They are so rare, however, that you can wait weeks or even months to find one.

Getting an edge is how a gambler wins, whether it is in a casino, race track, or pitching pennies in a back alley. One angle that gives about as good an edge as anything I've ever found is post position and running style combined. Most players know that horses starting in the post have an advantage in many races.

One of the reasons for that is simple mathematics. Horses starting on the inside and running in what is called the one path have the shortest distance to travel around the track. If they run at the same speed as another horse but have to go a shorter distance, they win. So it isn't all about speed, it's also about position. You can get the post position statistics for different distances at your favorite track and start to add them to your regular handicapping.

If you really want to use those stats to your best advantage, however, you'll also dig a little deeper to see why horses win from those posts and how. When I say how, I mean, what running style wins? You will find, especially in the case of inside horses, that is horses starting in the one post or near the rail, that it is early speed that makes the difference, not just the post.

In fact, a slow starter that starts on the rail may often be at a disadvantage because it will have other runners cross over in front of it and will have to find a way through those horses or around them when it comes time to make a move for the finish line.

Now how do we combine running style and post position to give you the edge? Let's say that horses starting on the rail or one post in mile races at your favorite track are winning at a 22% clip. That isn't uncommon and once in a while is even higher. This includes harness races especially those on half mile tracks.

Let's also say that you keep accurate records and find out that most of those winners had good early speed. Now you can eliminate horses that are slow out of the gate, the ones that won't benefit from the post position and may even be at a disadvantage. Once you eliminate those horses, the winning percentage may go even higher. Depending upon how many slow starters break from that post, your actual win percentage may go up over 30%, just by eliminating horses whose running style doesn't fit the pattern.

If you want to learn how a horse owner and insider handicaps just go to http://horse-racing-handicapping.co/ and get the truth about betting on horses and winning. Bill Peterson is a former race horse owner and professional handicapper. To see all Bill's horse racing material go to Horse Racing Handicapping, Bill's handicapping store.


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How to Bet on Horses (Part 1)

In order to bet on horses and have a real chance of defeating the house, it is necessary to have a good understanding of the different types of wagers that are offered to you in order to utilize them more effectively.

Common wagering types:

WIN: This means that you are placing a wager on the horse that you believe is going end up in first place, and if he does, you are able to collect.

PLACE: If you use this one, you are betting your horse to finish second, and so if he does finish either first or second, you win (and as presumed, your winnings will be lower as the bet is less risky).

SHOW: Same concept as the two below, only this time you are betting your horse to end up in third place, so, if he finishes 1st, 2nd or 3rd, you also win.

In order to bet on horses and have a real chance of defeating the house, it is necessary to have a good understanding of the different types of wagers that are offered to you in order to utilize them more effectively.

ACROSS THE BOARD: When you place this type of bet, you are wagering on win, place and show at the same time, but it works a little bit different. For example, let's say that you are laying $2 on each of the aforementioned betting types, so, if your picked horse wins, you collect winnings for the 3 bets, if your horse finishes second, you collect earnings for place and show and if it finishes in the third position, you only get earnings for the show bet.

Exotic wagering types:

These are a bit more difficult to win than the common betting types, and the reason is because they require your selections to finish in a determined proper order.

EXACTA: Here you are picking 2 horses to finish in first and second place, and they should end the race in the order you pick them so you can win the wager.

QUINELLA: On this one you are betting on 2 determined horses to finish 1st and 2nd and either of your picked horses can finished first or second.

TRIFECTA: Here you are betting on 3 horses to finish in first, second and third and they should finish the race in the specified position you picked for them for you to win. When betting a trifecta, at least seven horses should start the race.

We hope this article has helped you understand common horse betting types in a better way. We also provided you with info on the most utilized exotic betting types, and on the second part of this series, we will continue to expand on this subject so you can get familiarized with others such as the superfecta and the daily double.


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Horse Racing Handicapping Trade Offs When Weighing Odds and Payoffs

If you are trying to make money betting on horses and handicapping horse races, you may have already come to several conclusions. One conclusion you may have reached is that it's hard to make money playing the ponies. Another decision you may have reached is that you have to weigh the odds a horse is going off at against its chances of winning in order to make a profit.

In other words, your job as a handicapper is to evaluate a horse's form, speed, class, and connections and to determine what its chances of winning may be. If the same race was run 10 times, how many times would this horse win? If you think the horse would win 2 times out of ten and you bet a minimum of $1 per race, then your horse would have to pay 4-1 odds or better just for you to break even, since a horse at 4-1 odds pays $5 to win based on a $1 bet.

The whole process of finding value gets much more complicated when playing exotics especially when they involve three or more horses. I know many people who play trifectas like to keep the favorite in their combinations because they hit the board about 70% of the time, but they also like to include a few long priced horses in order to cash in on those longshots when they manage to get their noses into the trifecta.

While including long priced horses will help you to cash bigger trifecta tickets, it also will mean fewer times that you cash, and since it is so difficult to determine actually payoffs, it becomes a hit or miss process for most horse players. Wheeling a horse in the exacta is a little easier to do when you're trying to figure odds and payoffs because projected exacta payoffs are usually on display somewhere at the track or OTB.

If you think a horse has a 20% chance of winning and the lowest exacta payoff for the $1 exacta is $20, then that will become the break even point. Next you must compute the cost of the entire wheel bet based on the size of the field. In an 8 horse race a $1 exacta wheel costs $7. In order to break even in ten races, you would have to make a minimum of $35 to cover your bets. Therefore, a $20 payoff just won't do. But what if the lowest paying exacta isn't what your wheel produces? Perhaps a long shot will come in with your key horse and you'll cash a $100 ticket.

It is that uncertainty that appeals to risk takers and gamblers, but when struggling to make money and when profit is imperative, the straight win bet with a close approximation of the final payoff is the best method of betting on horse races for most handicappers.

If you want to learn how a horse owner and insider handicaps just go to http://horse-racing-handicapping.co/ and get the truth about betting on horses and winning. Bill Peterson is a former race horse owner and professional handicapper. To see all Bill's horse racing material go to Horse Racing Handicapping, Bill's handicapping store.


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Sunday, September 11, 2011

Jockey Switches Can Signal a Win or Loss Depending On These Handicapping Factors

One of the most confusing factors horse racing handicappers have to deal with is when a jockey gets off one horse to ride another. What does is mean? First of all, how good is the rider who got off the mount and how good is the new one? That will tell you a lot.

Secondly, what experience has the new rider had with the horse? While we're on the subject of experience, what is the jockey trainer combo winning percentage? Yes it is tricky and that's why so many would-be horse players struggle with it.

The subject of horse racing handicapping is a complicated and risky business. There are no black and white, yes or no answers to these questions. The obvious answer, however, is often the right one. For instance, if the jockey who got off the horse has a far better win average than the new reinsman, then it is a pretty good bet that he or she has chosen a better horse and has given up on the other mount.

Winning riders get those high percentages and win riding titles at race tracks because they or their agent can spot a good mount and can also pick the better of the two when given a choice. Therefore, using the other handicapping factors of speed, class, pace, and recent form, which of the two mounts looks better, more likely to win?

If your handicapping picks the same horse the top jockey chose, then you are probably correct. Experience has taught me that when it comes to a choice between two horses, most jockeys do choose the right one. On the other hand, and here is where this all gets so tricky, you have to shop for value in your bets if you are going to make a profit betting on horses.

The rest of the horse players will also notice the switch and will probably lay off the horse that was abandoned by the better jockey. That means the odds will be higher, perhaps producing an overlay, on the horse that was left behind. Using your best handicapping skills, ask yourself what the horse should go off at and then increase it by at least 25%. Why increase your line on the horse? Because there may very well be something that the jockey knows about that horse that you don't know.

In almost all of these situations, even using your best handicapping and taking into consideration the odds offered, you will find the horse is not a good bet and should be left alone.

If you want to learn how a horse owner and insider handicaps just go to http://horse-racing-handicapping.co/ and get the truth about betting on horses and winning. Bill Peterson is a former race horse owner and professional handicapper. To see all Bill's horse racing material go to Horse Racing Handicapping, Bill's handicapping store.


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Saturday, September 10, 2011

Using Video to Promote Your Equine Business

Video has become the new way to promote businesses. It is proving to be highly effective and can be adapted to suit a wide range of products and services. This medium lends itself particularly well to equine businesses and has great potential to demonstrate services which would otherwise be very difficult to explain in text and photos.

Prospective customers have come to your website to find out more about your business. Video provides an excellent means through which to showcase your business facilities and your ability to provide a good service. While your competitors are trying to "convince" your audience by way of testimonials, product descriptions, and explanations about their past clients and business history, you can quickly gain the website visitors confidence by means of a video.

Reasons to use video to promote your equine business:-

You will drastically increase your online visibility

Videos which are targeted at prospective customers and demonstrate your services and products can gain you the edge over your competitors. Many equine businesses do not make use of video marketing so you are narrowing down your competition instantly by having a video and making sure that it is optimised to rank in search engine results. Not only will your equine business website get more clicks, but the video itself will be viewed by many others when it is uploaded onto video sharing sites, ultimately pushing more traffic to your website via a backlink.

Clarity of thought

Video is particularly well suited to capturing action and giving a more three dimensional view. Your business could utilise video to show your product in action, whether it be equipment used in the schooling or care of horses, or demonstrating your approach to training or overcoming a particular issue. Viewers of the video will gain more of an insight into you and your business than photos and text could ever convey.

Around the clock promotion

A video put on a website gives 24 hour a day, 7 day a week, 365 day a year public relations to a business. This can be a very cost effective form of marketing and can produce significant results. Once the video is created there are no ongoing costs associated with it, plus sharing the video on social media sites and video sharing sites is totally free. The return on investment for video marketing can be very high.

The Bottom Line

Showing off your equine business through video not only gives you credibility but can also improve the rankings of your website within search engines, resulting in more visitors finding your website organically. If you aren't currently using video to promote your business you should seriously consider it before your competitors leave you behind.

Need to get your equestrian business noticed? Bird and Co have experience and expertise in equine web design and complementary marketing techniques including video production. Visit their website to view their inspiring portfolio - http://www.birdandcoequine.co.uk/.


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