Picking Winners and Handicapping Horse Races Using Public Handicappers

Have you ever followed the public handicappers who put their picks in the newspaper or who work for the race track? You may find that some of them go on streaks and sometimes actually do quite well at finding winners. Of course, it is almost impossible for them to show a profit because they have to pick horses in every race. Playing every race and making a profit is about impossible. The best handicappers in the world pick their spots carefully and pass a lot of races.

But you as a horse player can do the same thing, so you don't have to play every horse that the public "cappers," pick. Think of that and the implications. You can follow them and determine where their strengths and weaknesses are. There is one that I can think of who handicaps the New York circuit and who is good at spotting live two year olds. He doesn't hit a lot of winners but has some very mice longshot bets in maiden races and shows a profit overall.

That is the kind of information that you can use and save yourself some time digging through the past performances. First of all, however, you have to determine just where the public capper's strength lies and then exploit it. You do that by printing out his or her picks and then getting the results and comparing them along with the payoffs.

The important thing is to note the kinds of race and the conditions. For instance, if it is a race for 3 year olds or 2 year olds, that is significant. The length of the race and surface is important, too. Keep track of all these things and start looking for patterns or long shot winners.

Obviously a winner here or there isn't a pattern, but if you watch him or her over a period of three or four months and he or she hits a high percentage of winners or enough long shots to show a profit, then you've found an easy way to find good bets. While the handicapper may not tell you which races are actually profitable for him or her, you will know.

It is interesting to note that after following public handicappers for months and seeing that some actually show a profit in certain kinds of races, like the example of the NY handicapper, even though some have a kind of race where they excel, many times, they don't identify them as their "best bets." For instance, handicapper A may show an overall profit in maiden races but when he or she picks his or her best bet of the day, it is in an allowance race.

That shouldn't bother you, however if you know that the real best bet is in another race and you use that information to identify your own best bet of the day.

If you want to learn how a horse owner and insider handicaps just go to http://horse-racing-handicapping.co/ and get the truth about betting on horses and winning. Bill Peterson is a former race horse owner and professional handicapper. To see all Bill's horse racing material go to Horse Racing Handicapping, Bill's handicapping store.

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Using Video to Promote Your Equine Business

Video has become the new way to promote businesses. It is proving to be highly effective and can be adapted to suit a wide range of products and services. This medium lends itself particularly well to equine businesses and has great potential to demonstrate services which would otherwise be very difficult to explain in text and photos.

Prospective customers have come to your website to find out more about your business. Video provides an excellent means through which to showcase your business facilities and your ability to provide a good service. While your competitors are trying to "convince" your audience by way of testimonials, product descriptions, and explanations about their past clients and business history, you can quickly gain the website visitors confidence by means of a video.

Reasons to use video to promote your equine business:-

You will drastically increase your online visibility

Videos which are targeted at prospective customers and demonstrate your services and products can gain you the edge over your competitors. Many equine businesses do not make use of video marketing so you are narrowing down your competition instantly by having a video and making sure that it is optimised to rank in search engine results. Not only will your equine business website get more clicks, but the video itself will be viewed by many others when it is uploaded onto video sharing sites, ultimately pushing more traffic to your website via a backlink.

Clarity of thought

Video is particularly well suited to capturing action and giving a more three dimensional view. Your business could utilise video to show your product in action, whether it be equipment used in the schooling or care of horses, or demonstrating your approach to training or overcoming a particular issue. Viewers of the video will gain more of an insight into you and your business than photos and text could ever convey.

Around the clock promotion

A video put on a website gives 24 hour a day, 7 day a week, 365 day a year public relations to a business. This can be a very cost effective form of marketing and can produce significant results. Once the video is created there are no ongoing costs associated with it, plus sharing the video on social media sites and video sharing sites is totally free. The return on investment for video marketing can be very high.

The Bottom Line

Showing off your equine business through video not only gives you credibility but can also improve the rankings of your website within search engines, resulting in more visitors finding your website organically. If you aren't currently using video to promote your business you should seriously consider it before your competitors leave you behind.

Need to get your equestrian business noticed? Bird and Co have experience and expertise in equine web design and complementary marketing techniques including video production. Visit their website to view their inspiring portfolio - http://www.birdandcoequine.co.uk/.

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The Specialization of Horse Racing Handicapping Using Sire Data

Here is a question that any person who wants to win money betting on horses should be able to answer. What is the single most important factor in a horse race? This will create many arguments and the answer will be controversial, but after five decades of watching horses, here is my opinion, it's breeding. As an example, let's look at the triple crown races in the United States for the year 2011.

Shackleford won the Preakness, the shortest of the three races, but was caught and beaten in the other two. Many handicappers predicted that would happen and they were right. Animal Kingdom, the winner of the Kentucky Derby, was bred to run all day while Shackleford, though a great competitor with plenty of heart, just couldn't get the distance.

The same scenario played out in the Belmont when Ruler On Ice won at the classic distance of a mile and a half. This was perhaps one of the most obvious examples of breeding and how it can be used to handicap a horse race. The racing fans who backed Shackleford were betting against genetics and that is perhaps the surest way to go broke at the races, though few people use it as effectively as it can be used.

Every day, all over the world, thoroughbreds are asked to win at distances or over surfaces that they are not genetically equipped to handle. Millions of people bet fortunes on the runners. A much smaller percentage of horse racing handicappers win money betting on the horses who are bred to succeed. I'm not only talking about distance, but also surface and even the very track itself.

The term, "horses for courses," means certain horses seem to like a particular track and surface. One of the most famous of all time was Fourstardave, other wise known as, "The Sultan of Saratoga," because he won a race over the Saratoga track each year from 1987 to 1994. His career earnings were over one and a half million dollars and a stakes race at, "the Spa," (Saratoga Race Track) now bears his name.

For those handicappers who play Saratoga, looking over the runners bloodlines may be beneficial if they can find runners who share some of the same ancestors such as Nearco (on both sides of Fourstardave's parents) and Northern Dancer by Neartic out of Native Dancer on his sire, Compliance's side. There are no guarantees that a horse with the same bloodlines will be as successful as another, but controlled breeding has been how thoroughbreds were developed, so it does bear watching and following.

You will find certain bloodlines that win more often at certain tracks and distances. The bloodlines that win at a mile at Monmouth Park may not be as successful at a mile at Belmont. The same may be true of runners at Santa Anita who may or may not fare as well on the East Coast. Breeding is one more tool that you can use to evaluate the runners to establish the probability of winning and that is how good bets are found.

If you want to learn how a horse owner and insider handicaps just go to http://horse-racing-handicapping.co/ and get the truth about betting on horses and winning. Bill Peterson is a former race horse owner and professional handicapper. To see all Bill's horse racing material go to Horse Racing Handicapping, Bill's handicapping store.

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Using Trainer Moves and Habits to Handicap Horse Races and Find Winners

Horse racing winners come in all kinds of shapes and sizes, well at least the trainers who win do. They may use many different paths to get to the winners circle, but one thing they all have in common is that they beat every other trainer's horse in the race. You may have a hall of fame trainer whose horse gets beaten by a trainer who wins at a dismal 7% rate, but in that particular race, the low percentage trainer came out on top.

While betting trainers who rarely win may not be a sound financial strategy, unless their winners pay very big mutuels, it is important to note that all trainers, sooner or later, make it to the winners circle. Your ability to make money by betting on horse races will relate directly to how well you equate a horse, and consequently its trainer's ability to win a race, to the odds being offered. That, in a nutshell, is the whole profit equation in horse racing betting.

Successful, high profile trainers rarely produce profitable bets when you back all their runners. You have to find the right horse in the right situation, just as in any handicapping situation. The suppliers of past performances often supply the win percentage and ROI (return on investment) for obvious trainer moves such as blinkers on, second race off the layoff, drop in class.

While this information is helpful, I've rarely made money when trying to stick to what they tout as profitable trainer moves. Why is that? Because once it is touted, when the stable cat is out of the bag, so to speak, handicappers bet the daylights out of it and it no longer makes money. Therefore, the idea of playing trainer moves to make money only really becomes a profitable one if you can get the right odds on a horse, or better yet, if you can find trainer moves that have surfaced yet.

That is obviously just about impossible unless you know the trainer and he or she tells you that something new is in the works. Therefore, from a handicapping and profit stand point, the best trainer moves are new ones, not the habitual ones that everybody and his brother or sister knows about. Your job as a handicapper isn't to look for old trainer moves and then to bet them when they show a positive ROI.

What you really should be doing is to find a trainer who is trying something different. He or she may or may not be successful at it, but if he or she has had success in the past then there may be a way to make this new move work and you will be in on the ground floor. You'll have o dig to find these moves, though, because they won't be neatly listed in the form with a win percentage and ROI figure beside them.

The way to do this is to familiarize yourself with a few young-ish trainers and watch them closely. When you see one doing something he or she hasn't tried or has done only once in a long while, then see if you can get decent odds on the horse and if through your handicapping you can see any way for the runner to win. Outside the box is where you will find the big payoffs and the next profitable trainer moves. As for trainer habits that were profitable in the past, drop them like a... well, like a bad habit.

If you want to learn how a horse owner and insider handicaps just go to http://horse-racing-handicapping.co/ and get the truth about betting on horses and winning. Bill Peterson is a former race horse owner and professional handicapper. To see all Bill's horse racing material go to Horse Racing Handicapping, Bill's handicapping store.

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