Video has become the new way to promote businesses. It is proving to be highly effective and can be adapted to suit a wide range of products and services. This medium lends itself particularly well to equine businesses and has great potential to demonstrate services which would otherwise be very difficult to explain in text and photos.
Prospective customers have come to your website to find out more about your business. Video provides an excellent means through which to showcase your business facilities and your ability to provide a good service. While your competitors are trying to "convince" your audience by way of testimonials, product descriptions, and explanations about their past clients and business history, you can quickly gain the website visitors confidence by means of a video.
Reasons to use video to promote your equine business:-
You will drastically increase your online visibility
Videos which are targeted at prospective customers and demonstrate your services and products can gain you the edge over your competitors. Many equine businesses do not make use of video marketing so you are narrowing down your competition instantly by having a video and making sure that it is optimised to rank in search engine results. Not only will your equine business website get more clicks, but the video itself will be viewed by many others when it is uploaded onto video sharing sites, ultimately pushing more traffic to your website via a backlink.
Clarity of thought
Video is particularly well suited to capturing action and giving a more three dimensional view. Your business could utilise video to show your product in action, whether it be equipment used in the schooling or care of horses, or demonstrating your approach to training or overcoming a particular issue. Viewers of the video will gain more of an insight into you and your business than photos and text could ever convey.
Around the clock promotion
A video put on a website gives 24 hour a day, 7 day a week, 365 day a year public relations to a business. This can be a very cost effective form of marketing and can produce significant results. Once the video is created there are no ongoing costs associated with it, plus sharing the video on social media sites and video sharing sites is totally free. The return on investment for video marketing can be very high.
The Bottom Line
Showing off your equine business through video not only gives you credibility but can also improve the rankings of your website within search engines, resulting in more visitors finding your website organically. If you aren't currently using video to promote your business you should seriously consider it before your competitors leave you behind.
Need to get your equestrian business noticed? Bird and Co have experience and expertise in equine web design and complementary marketing techniques including video production. Visit their website to view their inspiring portfolio - http://www.birdandcoequine.co.uk/.
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